Nightflying - The Entertainment Guide

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SXSW 31!

The 31st annual SXSW will take place March 10th through 19th, 2017 in Austin, Texas. SXSW features multiple conferences and festivals over ten days, including film, interactive, comedy and music events. Last year's conference featured keynote addresses by President Barack Obama and First Lady Michelle Obama, exhibition of dozens of films and performances by hundreds of musicians and comedians.

In 2017, SXSW has expaned access for all badge types to open new opportunities for learning and networking to all attendees. To boost this connection process, SXSW provides several different forums where registrants can meet and mingle. They include Meet Ups that focus on a specific topic, multi-day Lounges where you can relax and get some work done, and a variety of Parties to attend where you can unwind after a full day of programming.

The longer you wait, the more you'll pay for the various badges, so sign up today at!

Thousands of Showcasing Artists have performed on SXSW's stages over the past three decades, several of which went on to build prolific careers. Nightflying was one of the original media partners of SXSW, and we are very proud to have played a small part in helping foster such an amazing event.

You never know who you might discover at the SXSW Music Festival; these are just a few examples. Performing at SXSW Music is just one step in an artist’s career, but we’re proud to have played a part in the growth of several.

Dixie Chicks (First Performance at SXSW: 1991)

The current incarnation of famed country music trio Dixie Chicks wasn’t so in 1991, the year they performed at SXSW Music. Back then, they were a bluegrass quartet and lead singer Natalie Maines wasn’t yet part of the lineup. The group went on to achieve commercial success beginning in 1998 with the hit singles “There’s Your Trouble” and “Wide Open Spaces,” both of which hit #1 on Billboard’s Hot Country Songs chart. The group has won 13 Grammy Awards to date.

Spoon (First Performance at SXSW: 1995)

Austin, Texas rock band Spoon first performed at SXSW long before they were named last year’s Grulke Prize® winner for Career Act. In fact, their first performance at SXSW was in 1995 and they quickly became a staple on SXSW lineups over the years. Spoon’s popularity grew steadily throughout the aughts after signing with Merge Records; the band performed on several late night talk shows as well as Saturday Night Live after the release of 2002’s Kill The Moonlight, and their 2010 album Transference debuted at #4 on the Billboard 200.

Black Eyed Peas (First Performance at SXSW: 1998)

Before their 2003 chart-topping hit “Where Is The Love?” and the addition of Fergie, the trio of, and Taboo performed at SXSW under the name of The Black Eyed Peas mere months before the release of their debut album, Behind the Front, on Interscope in 1998. Since adding Fergie to the lineup, the group has gone on to win five Grammy Awards and release several Platinum albums and #1 singles over their career.

Death Cab For Cutie (First Performance at SXSW: 1999)

Death Cab for Cutie was formed at Western Washington University in 1997 before releasing their full-length debut, Something About Airplanes, in August 1998. Seven months after their second appearance at SXSW Music (their first was in 1999), the band earned widespread critical acclaim with the release of their 2003 album Transatlanticism, which peaked at #8 on the Billboard indie chart. Death Cab signed with Atlantic shortly thereafter and received platinum certification on their major-label debut (2005’s Plans).

The Black Keys (First Performance at SXSW: 2003)

Dan Auerbach and Patrick Carney formed this bluesy rock and roll duo back in 2001, a couple years before their first performance at SXSW Music. The band built a substantial underground following throughout the next decade, signing to Fat Possum Records and collaborating with Danger Mouse along the way. The Black Keys found their commercial breakthrough with the 2010 album Brothers, which led them to three Grammy Awards. Their eighth album, 2014’s Turn Blue, was their first #1 record.

Not All Stars... YET!

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One of the best parts about SXSW is getting to see bands and musicians from all over the world. From street musicians to showcase artists to international superstars, SXSW offers one of the widest ranges of music in the world at one event! You'll never know who you will discover there that will go on to become the next big SXSW star...

We're making plans to attend, and hope to see you there! For more info, visit

Photos by Charles Ragsdell and Lori Ragsdell


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